Regional climate change impact projections indicate that annual precipitation and intensification of rainfall events will continue to increase over time. Much of Kitchener’s urban areas are privately owned and lack adequate stormwater management to protect against flooding. 


On this page:

1. Flood protection on private property
2. What is a Market Incentive Program (MIP)?
3. A ‘Made in Kitchener’ Market Incentive Program – Coming Soon

Flood protection on private property

Flooding on private property is costly and can result in safety hazards, damaged assets, service disruptions, decreasing property values, and increasing insurance premiums.

Flooded residential neighbourhood street

Low impact development features such as rain gardens, permeable pavement, and bioretention systems can be installed on private property to manage stormwater as close to where it falls as possible. A priority from Kitchener’s Integrated Stormwater Management Master Plan is to support flood resiliency on private property through the development of a Market Incentive Program (MIP).


What is a Market Incentive Program (MIP)?

A Market Incentive Program uses tools found within the marketplace to drive the uptake of a desired practice – in this case, the adoption of low impact development on private properties. Two key features of a market-based approach are the use of external market drivers, such as incentives, and strategic joint ventures with experts within the marketplace. The goal of a MIP is to generate market transformation, such that incorporating low impact development into private properties becomes standard practice over time.

A Market Incentive Program has significant advantages over traditional approaches, such as:

  • self fulfilling with declining costs over time as the program builds momentum in the marketplace.
  • utilizes local talent to cost-effectively deliver stormwater management with transformative impact by building valuable relationships with industry experts.
  • enables the City to focus resources on targeted, needs-based projects to ensure areas with the highest risk of flooding are supported.
  • generates economic development opportunities by creating new market opportunities and improvements to both City and private assets.

Other municipalities have utilized a MIP approach for private property stormwater management, including the Region of Peel and York Region’s Fusion Landscaping® and Fusion Landscape Professionals program, developed in partnership with Landscape Ontario.


A ‘Made in Kitchener’ MIP – Coming Soon

The City of Kitchener is developing a Market Incentive Program to support private property owners in incorporating low-impact development stormwater features onto their property to improve resiliency to flooding. The key features of the proposed Market Incentive Program are:

  1. Targeted support for flood-prone areas: Using a purposeful, data-driven approach, the MIP will identify and focus support on local areas with the highest flood risk.
  2. Leverages existing local talent and expertise: From landscape designers and contractors to gardening centres, the MIP will leverage local expertise to deliver high-quality results to property owners while also supporting our local service and product provider industry.  
  3. Provides financial, social, and environmental benefits: Through the strategic use of incentives, the MIP will reduce cost barriers to installing low impact development features. Once installed, eligible property owners can apply for stormwater credits to reduce up to 45 per cent of the stormwater portion of their monthly utility bills. Low impact development also supports many community and environmental benefits in addition to improving flood resiliency.  

Stay tuned and subscribe to this page below for more information about Kitchener’s Market Incentive Program, coming soon.

Landscaped garden in the summer

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